REFERENCE · ADVERTISING STANDARDS
Banner & Ad Sizes
IAB standard display ads, billboard formats, email widths, and web banner dimensions
IAB Standard Display Ads
Click any size to copy its dimensions
Leaderboard
728×90
Medium Rectangle
300×250
Wide Skyscraper
160×600
Half Page
300×600
Billboard
970×250
Large Rectangle
336×280
Banner
468×60
Skyscraper
120×600
Square
250×250
Mobile Banner
320×50
Mobile Leaderboard
320×100
Large Mobile
320×480
Billboard & Outdoor
| Name | Dimensions | Aspect | Use |
|---|---|---|---|
| Standard Billboard | 14×48 ft 4.27×14.63m |
7:24 | Highways, major roads |
| Junior Poster | 6×12 ft | 1:2 | Urban streets, pedestrian areas |
| Bulletin | 10.5×36 ft | 7:24 | High-traffic expressways |
| Bus Shelter | 1.2×1.8m | 2:3 | Transit stops, sidewalks |
| City Light | 1.15×1.75m | 23:35 | Urban backlit displays |
| Metro / Subway | 1.5×1.0m | 3:2 | Underground stations, platforms |
Email Template Widths
Maximum safe widths for email clients
PRO TIP
Design at 600px for maximum compatibility. Use a single-column layout below 480px. Always inline your CSS for email clients.
Web Banner Common Sizes
Standard dimensions for website banners and overlays
Hero
Standard hero
1920×600
Hero
Tall hero
1920×800
Hero
Full-screen hero
1920×1080
Blog
Blog header / OG image
1200×628
Newsletter
Newsletter banner
600×200
Popup
Small popup / modal
600×400
Popup
Large popup / lightbox
800×600